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User-Directed Competitive Intelligence: Closing the Gap Between Supply and Demand

Autor Walter D. Barndt
en Limba Engleză Hardback – 20 sep 1994 – vârsta până la 17 ani
This is the first book to address the real issues and problems confronting the competitive intelligence industry today. It pinpoints the reason why competitive intelligence is on hold in corporate America and offers practical advice and solutions to position competitive intelligence systems as the systems of choice for intelligence users. The key is to stimulate demand and the author tells us why and how. A must read for intelligence providers, for managers and intelligence users, and for management program faculty and students in our colleges and universities.The author identifies missing links in the system--purpose, domain, terminology, and research. He identifies value-added opportunities for strengthening competitive intelligence programs by focusing on user needs and benefits. How to define and measure the benefits of a Competitive Intelligence program, as the primary source of competitive advantage, the key question plaguing intelligence providers, is addressed and answered.
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Specificații

ISBN-13: 9780899307817
ISBN-10: 0899307817
Pagini: 208
Dimensiuni: 140 x 210 x 22 mm
Greutate: 0.41 kg
Editura: Bloomsbury Publishing
Colecția Praeger
Locul publicării:New York, United States

Notă biografică

WALTER D. BARNDT, JR. is Professor of Management, The Hartford Graduate Center. Since 1983, he has taught the only continuous competitive intelligence course in a U.S. graduate school management program. He serves as a director of the Society of Competitive Intelligence Professionals and has published recent articles in The Competitive Intelligence Review, The Journal of the Association of Global Strategic Information, and The Journal of Business Strategy.

Cuprins

ForwordPrefaceIntroduction: Processes and ProgramsMissing Links in the System: PurposeMissing Links in the System: TerminologyMissing Links: the System and the Intelligence UserMissing Links and Adding Value/The System and the Intelligence ProviderAdding Value to the Program: Intelligence and CounterintelligenceAdding Value to the Program: Competitor Profiling and Competitive IntelligenceAdding Value to the Program: Personality Profiling. A ModelAdding Value to the Program: The Intelligence Triad. Linking the Industry PlayerReports from the BattlefieldAppendix A: Business Intelligence Study Center SurveyAppendix B: CI Research and Research IssuesSelected BibliographyIndex