User-Directed Competitive Intelligence: Closing the Gap Between Supply and Demand
Autor Walter D. Barndten Limba Engleză Hardback – 20 sep 1994 – vârsta până la 17 ani
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Specificații
ISBN-13: 9780899307817
ISBN-10: 0899307817
Pagini: 208
Dimensiuni: 140 x 210 x 22 mm
Greutate: 0.41 kg
Editura: Bloomsbury Publishing
Colecția Praeger
Locul publicării:New York, United States
ISBN-10: 0899307817
Pagini: 208
Dimensiuni: 140 x 210 x 22 mm
Greutate: 0.41 kg
Editura: Bloomsbury Publishing
Colecția Praeger
Locul publicării:New York, United States
Notă biografică
WALTER D. BARNDT, JR. is Professor of Management, The Hartford Graduate Center. Since 1983, he has taught the only continuous competitive intelligence course in a U.S. graduate school management program. He serves as a director of the Society of Competitive Intelligence Professionals and has published recent articles in The Competitive Intelligence Review, The Journal of the Association of Global Strategic Information, and The Journal of Business Strategy.
Cuprins
ForwordPrefaceIntroduction: Processes and ProgramsMissing Links in the System: PurposeMissing Links in the System: TerminologyMissing Links: the System and the Intelligence UserMissing Links and Adding Value/The System and the Intelligence ProviderAdding Value to the Program: Intelligence and CounterintelligenceAdding Value to the Program: Competitor Profiling and Competitive IntelligenceAdding Value to the Program: Personality Profiling. A ModelAdding Value to the Program: The Intelligence Triad. Linking the Industry PlayerReports from the BattlefieldAppendix A: Business Intelligence Study Center SurveyAppendix B: CI Research and Research IssuesSelected BibliographyIndex