The past economic downturn has shown a lot of companies facing severe liquidity issues. The cash-to-cash or cash conversion cycle is a tool for assessing how well companies manage capital and therefore can be used to improve firm's liquidity. A company with lower cash-to-cash cycle turns its working capital over many times per year allowing generating more sales per capital invested. This underlines the importance of an effective management of this metric across the value chain. This publication can be understood as an insight into the collaborative management of the cash-to-cash cycle. It presents a business model of collaborative cash-to-cash management in a Firm-Supplier-Relationship or upstream value. This publication entails a profound research and analysis in the area of supply chain finance within the context of DBA.