Value. For too long, performance has been about cutting back and holding back. About making things smaller and doing what we can, not what we should. Here's a book about making things bigger: sales and profits and, especially, ideas. It's time to grow again. Not to forget the lessons of efficiency and discipline, but to add the expansiveness of top-line growth to middle-of-the-sheet discipline and build truly unprecedented value. Mary Baum Has been developing ideas that sell since the 1980s, for companies from the Fortune 500 to single-unit retailers and fledgling consultants. With extensive experience in the financial industry and a ringside seat for ten key years in the life of the American auto industry, she's developed key insights into what went wrong - and what any firm can still do right, anytime it wants - to generate tangible value for itself and all its stakeholders. This book, she says, is the barest beginning; the possibilities are endless, and the costs to implement, for the sophisticated, are headed straight through the floor.