VeriSM: Unwrapped and Applied, the second volume within the VeriSM series, extends the Foundation information to application within the digitally transforming organization. Concrete information around what a digital transformation "looks like" and its implications for the entire organization, especially the people, is the focus of the first half of the book. How to strategically design and deliver the necessary organizationally-wide changes is carefully presented with supporting case studies from early adopters. The second half of the book "operationalizes" the VeriSM model - walking through the development, maintenance and use of the Management Mesh through the steps to deliver a new or changed product or service. Within this section, a case study is used to illustrate how to apply the model at each stage and the defines the expected outcomes for each stage. Implications for the entire organization are stressed throughout the entire volume, reinforcing the concepts of enterprise strategy tying together the organizational capabilities to produce consumer-focused products and services.