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Vertriebsmanagement

Autor Werner Pepels
de Limba Germană Hardback – 25 ian 2022
»Distribution Management«: The book is now available in its third edition as a teaching and management manual on distribution and sales policy in marketing. The contents are prepared systematically as well as analytically and at the same time illustrated with transfer-oriented examples. They provide the tools for the necessary professionalization of sales. The book is therefore suitable both for specialists and managers in business practice and for the training and further education of students of business administration.
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Specificații

ISBN-13: 9783428185344
ISBN-10: 342818534X
Pagini: 605
Ilustrații: 7 Tabellen, 115 Abbildungen; 605 S., 115 Schwarz-Weiß- Abbildungen, 7 Schwarz-Weiß- Tabellen
Dimensiuni: 164 x 237 x 38 mm
Greutate: 1 kg
Ediția:Revizuită
Editura: Duncker & Humblot GmbH

Cuprins

1. Die Gestaltung des Absatzkanals 2. Der Offline-Direktabsatz 3. Der Offline-Indirektabsatz 4. Der stationäre Handel als Absatzmittler 5. Der Online-Absatz 6. Die kaufmännische Auftragsbearbeitung 7. Die technische Auftragsbearbeitung 8. Die Verkaufsdurchführung 9. Die Vertriebssteuerung 10. Spezialaspekte des Vertriebs Literaturhinweise Stichwortverzeichnis