This book is about using video to increase profits and productivity in businesses and institutions. It is about more effectively communicating not only to your staff, but to your clients. Video and Business gives you the process of how you identify where you should use video, how to have it created, how to integrate it into your operation and how to distribute it. It's not just about You Tube. It's about training, customer service, social media, advertising, mobile marketing and much more. Video has more impact than any other media and is the future of your business success. Technology is rapidly changing and without adapting you will be left behind. Video and Business will help you craft your vision and road to success as you pass your competitors.