It's tempting to skip over theory when you want to get on with the practice of video production. But understanding theory can actually give you the confidence to make good practical decisions and to produce higher-quality videos and films. This no-nonsense, straight-talking book helps you to grasp key theoretical ideas and shows how to use them in your filming projects. Exploring issues and ideas that will inform and enhance your work, Video Production builds skills and understanding from the very basics. The book is split into two halves, carefully building a foundation of theoretical knowledge before steering readers through a variety of production briefs. In particular, the book:- Clearly introduces the essentials of film, media and communication theory. - Looks at a variety of film genres, from the drama short to magazine programmes. - Pays close attention to the different demands of pre-production, production and post-production.- Gives handy hints, tips and advice that show how to avoid common mistakes and pitfalls.- Links with a companion website that offers resources such as examples of successful student projects, downloadable templates and career advice. Written by experts in an easy-to-follow, clear and comprehensive way, this book can be read cover to cover, or dipped into at crucial moments. Video Production is the ultimate guide for all students and novice film-makers.