Cantitate/Preț
Produs

Visible Signs: An Introduction to Semiotics in the Visual Arts

Autor David Crow
en Limba Engleză Paperback – 10 aug 2022
Basic semiotic theories are taught in most art schools as part of a contextual studies program, but many students find it difficult to understand how these ideas might impact on their own practice. Visible Signs tackles this problem by introducing key theories and concepts, such as signs and signifiers, and language and speech, within the framework of visual communication. Each chapter provides an overview of a particular facet of semiotic theory, with inspiring examples from graphic design, typography, illustration, advertising and art to illustrate the ideas discussed in the text. Creative exercises at the end of the book will help exemplify these ideas through practical application. The fourth edition of Visible Signs includes new imagery and updated exercises, as well as coverage of propaganda, diversity in 'neutral' communication (like emojis), and issues related to social media representation.
Citește tot Restrânge

Preț: 23733 lei

Preț vechi: 27632 lei
-14% Nou

Puncte Express: 356

Preț estimativ în valută:
4543 4884$ 3787£

Carte disponibilă

Livrare economică 28 noiembrie-12 decembrie
Livrare express 14-20 noiembrie pentru 7417 lei

Preluare comenzi: 021 569.72.76

Specificații

ISBN-13: 9781350164932
ISBN-10: 1350164933
Pagini: 192
Ilustrații: 200 colour illus
Dimensiuni: 210 x 270 x 12 mm
Greutate: 0.45 kg
Ediția:4
Editura: Bloomsbury Publishing
Colecția Bloomsbury Visual Arts
Locul publicării:London, United Kingdom

Caracteristici

Cutting-edge and well-established examples are used throughout the book to illustrate the theoretical points being made and exploring how designers use semiotics in their own work. Examples include Duchamp's Fountain and Magritte's The Betrayal of Images, through to contemporary examples like a periodic table of social issues, international street signs, a newspaper illustration about violence against women and a magazine cover summarising the Prime Minister by just showing his hair - plus many more

Notă biografică

David Crow, until his sudden death in 2022, was Pro Vice-Chancellor and Head of Camberwell, Chelsea and Wimbledon Colleges of Arts, University of the Arts, London, UK.

Cuprins

IntroductionChapter 1: Components. What is Theory?; Agreement; Portfolio; Exercises.Chapter 2: How Meaning is Formed. Categories of Sign; Value; Portfolio; Exercises.Chapter 3: Reading the Sign: The Reader; Convention and Motivation; Portfolio; Exercises.Chapter 4: Text and Image: Digital and Analogue Codes; Advertising Writing; Portfolio; Exercises.Chapter 5: Official and Unofficial Language: Habitus; The Production of Legitimate Language; The Competition for Cultural Legitimacy; Unofficial Language; Portfolio; Exercises.Chapter 6: Politics of Semiotics: fake news, propaganda, diversity in 'neutral' communication (like emojis); Portfolio; Exercises.Chapter 7: Junk and Culture: Dirt and Taboo; Rubbish Theory; Rubbish as a Resource; Portfolio; Exercises.Chapter 8: Open Work: Information and Meaning; Openness and the Visual Arts; Openness and Information; Form and Openness; Portfolio; Exercises.GlossaryBibliographyIndex