Vision & Values in Design Management
Autor David Handsen Limba Engleză Paperback – 31 aug 2009
How does design management change and evolve in different geographic and socio-cultural settings? Vision and Values in Design Management looks at the nature and value of design from a wide range of global perspectives: Korean, Chinese, South African, Scandinavian, North American/Canadian, French, and Indian. Clear diagrams and illustrations, plus contributions from key players including Alan Topalian, Raymond Turner, and Rachel Cooper, make this book an essential guide to the development, issues, and future of design management.
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Specificații
ISBN-13: 9782940373796
ISBN-10: 2940373795
Pagini: 200
Dimensiuni: 218 x 297 x 23 mm
Greutate: 1.04 kg
Ediția:First.
Editura: BLOOMSBURY ACADEMIC
ISBN-10: 2940373795
Pagini: 200
Dimensiuni: 218 x 297 x 23 mm
Greutate: 1.04 kg
Ediția:First.
Editura: BLOOMSBURY ACADEMIC
Notă biografică
David Hands is award leader for the MA Design Management course at Staffordshire University, UK. David is also co-author of the recently published book Design Management: Exploring Fieldwork and Applications.
Descriere
Vision and Values in Design Management offers a timely and critical contribution to the changing role and nature of design management. It argues that design is a key strategic resource, which, if fully utilised, secures competitive advantage within highly complex and emergent markets.
Historically, design has predominantly been measured within a narrow financial framework or turnover and profit, yet it has many more benefits to offer. By fully understanding these 'softer' advantages, design can be used to foster and drive cultural change and to leverage vision and organisational transformation.
The book is divided into four sections, each one focusing on a particular aspect of design and design management through the lens of diverse social, industrial and global contexts. The student can explore the many issues and viewpoints offered and form their own interpretation and understanding of design management.
This book offers diverse contributions from key thinkers and practitioners drawn from both industry and academia. These studies, along with critical debate and analysis, provide an essential guide to the relevance, key issues and the future direction of design management in today's ever-changing world.
The book is divided into four sections, each one focusing on a particular aspect of design and design management through the lens of diverse social, industrial and global contexts. The student can explore the many issues and viewpoints offered and form their own interpretation and understanding of design management.
This book offers diverse contributions from key thinkers and practitioners drawn from both industry and academia. These studies, along with critical debate and analysis, provide an essential guide to the relevance, key issues and the future direction of design management in today's ever-changing world.