V nachale XXI veka v Latinskoy Amerike nachalos' primenenie tekhnologiy vneshnepoliticheskogo kommunikatsionnogo menedzhmenta (VKM), kotoryy stal novym effektivnym sredstvom vystraivaniya vneshnepoliticheskikh otnosheniy s ES. Formirovanie nezavisimogo vneshnepoliticheskogo kursa vsegda imelo kommunikatsionnuyu sostavlyayushchuyu, osobo vazhnuyu v nashi dni.V etoy svyazi aktual'noy zadachey dlya stran ALBA na segodnyashniy den' yavlyaetsya effektivnoe ispol'zovanie tekhnologiy vneshnepoliticheskogo kommunikatsionnogo menedzhmenta, kotoryy stal vazhnym upravlencheskim rychagom kak dlya otdel'nykh stran, vkhodyashchikh v ALBA, tak i dlya integratsionnogo ob"edineniya v tselom. V svoey rabote avtor rassmatrivaet tekhnologii VKM, primenyaemye stranami ALBA dlya nalazhivaniya bolee tesnykh torgovo-ekonomicheskikh, politicheskikh i kul'turnykh vzaimootnosheniy s ES.