Wally Olins: The Brand Handbook: The Brand Handbook

This is an essential buy for everyone in advertising, marketing and business

• An ultra-simple guide to all one needs to know about brands and branding
• Subdivided into clearly defined sections, with case-study examples and ‘take away’ questions for anyone considering their own branding project.
• Wide spectrum of brands and branding programmes covered: examples include Apple in the US, Mitsubishi in Japan, Repsol in Spain, Daimler in Germany and Lloyd’s in the UK.
• Features over 100 illustrations showing logos, advertisements and other hard-hitting requirements of corporate commerce.
• Essential reading for anyone in advertising, marketing or business, and anyone setting up a company of their own.