With the advent of more self-publishing venues, more authors are placing their written works on sale at all of the major bookseller websites. This has admittedly opened the door for books of lesser-quality to be published. Understandably, this has angered some readers, who also serve as book reviewers. Some are upset at the fact that the major booksellers are allowing trash titles (inferior quality books), to be advertised on their sites. Independent authors who have good quality books to offer but whose written works are not at the standard of premium-quality novels, are sometimes persecuted. The fore-mentioned reviewers, are going overboard in attempting to eradicate inferior-quality books, by harshly criticizing them, via their written attacks. These are often directed at the author, as well as book content. Should this be occurring? My belief is that yes...harsh reviews are necessary in some cases but how far should a reviewer go in expressing their dislikes for book products? Should they go so far as to use extreme ridicule, spiteful remarks and other attack language in their reviews? I would ask readers, to consider the points of perspective I have attempted to present as objectively as possible, within the chapters and sections of this book. SUBTITLE: "Can Motives Be Proper for Attack Reviews?" (3 Sections, 17 Headings, Approx. 15,472 words in length) - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - SECTION ONE: Effects of UNFAIRLY UNFAVORABLE Book Reviews on Independent Authors: When a Negative Review IS NOT MERITED by a Written Work CONTENTS: 1. RECENT POSITIVE AND NEGATIVE CHANGES IN PUBLISHING AND BOOK REVIEWING 2. HIGHLY NEGATIVE BOOK REVIEWS: DESTROYING AUTHORS WITH A FEW TAPS OF THE KEYBOARD 3. A BAD REVIEW ON MY HEALTH TITLE 4. ARE AUTHOR COMPLAINTS ABOUT NEGATIVE REVIEWS LEGITIMATE? 5. AUTHORS IMPROVE BUT MUST BE OPEN TO 'APPROPRIATE' CRITICISM 6. VAGUE REVIEWS NOT EXPLAINING WHY A LOW RATING WAS GIVEN 7. TRASH TITLES CONTRIBUTE TO BAD PERCEPTIONS TOWARD INDIE AUTHORS 8. IN CONCLUSION - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - SECTION TWO: Writing Books that Won't Get Blue Meanie Reviews: How To Avoid People Who Aren't Nice with Reviewing Your Books CONTENTS: Chapter 1: Why People Write Bad Book Reviews Even When They're Not Mad at Anyone Chapter 2: Avoid Bad Reviews by Writing a Threatening Introduction Chapter 3: Format Your Book in Such a Way as to Stun Readers into Giving you Nothing but Good Reviews My Conclusion - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - SECTION THREE: Bashing Authors with Negative Reviews and Feeling Fully Justified: Trashing Writers of Bad Books for Fun and Self Confidence CONTENTS: First Chapter: I'm Really Not a Bad Person, I Just Don't Like Some Books Second Chapter: Watching the Trends by Keeping Up with Group Members Third Chapter: I Never Thought Becoming a Reviewer Would Be So Easy Fourth Chapter: Hints for Writing Bash Reviews for Trashing Inferior Authors My Closing Thoughts - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - Toward the end of 2012, I made the careful decision to publish an eBook on the subject of "unfairly unfavorable book reviews," which would be the first in a three-part experimental series (observing reviewer responses to each eBook installment). I have never forgotten, at any time during this process, that most reviewers are people with honest intentions and who do a great job expressing likes and dislikes for books they have read. Still, with reviews in some circles, continuing to head the direction of "anything goes," this experiment was important and I have no regrets for using it to help bring awareness to proper versus improper book reviewing practices.