This book will make you a Twitter ROCKSTAR- immediately Whether or not you are on social media is not the question. The real deal is, if you are doing social media right and effectively, reaching the influencers. What if you could get your cause, your business, and your information to the masses quickly? Whether you are the CEO of a business or the CEO of your own life, there is power in effectively engaging your audience on social media, specifically, Twitter. With no cost but your time, your brand can reach new heights if you, "Watch the Company You Tweet." Learn How to: .Use one tweet to change the conversation of thousands and even millions of people .Use Twitter to contribute to making your brand more profitable .Communicate on Twitter to more effectively grow and foster your business relationships and brand."