When i started thinking of designing a Kunsthaus in Innsbruck i had a clear idea about presenting art to the public, but so far i had no picture of an architectural language in mind, how to translate my thoughts in the urban context. My educational background was characterized by european architecture. Travelling e.g. Los Angeles and Brazil gave me a completely new and different understanding of architecture. Finally i got the picture! A white box entering through a tiny entrance and exit space does not help. Either a charming exterior skin does not solve the situation. The theme of i n s i d e & o u t s i d e, i n t e r a c t i o n and the t r a n s i t i o n and f l o w of space led to a promissing result.