Since the beginning of the 1990s, the Indian natural rubber sector has been affected by trends toward trade liberalisation, a reduced role of the State, and organisational reforms. Rubber cultivators in Kerala - around 1 million holders cultivating an average 0.5 ha of rubber plantation - have been affected by these processes in different ways. It is hypothesized that growers - especially the ones located in agro-ecologically marginal rubber areas- are coping with these changes with diversified income-generating strategies. This book suggests a new perspective on these coping processes with the development of a typology of rubber growers based on their income-generating strategies. The book shows that the different types of holdings have specific management strategies and ways of dealing with risks. Furthermore, there is evidence that specific local institutions and organisations can hinder and/or support the income generation of these different types of holdings.