This book gives photographers a solid understanding of the workflow for building a website and online portfolio. Created on the principle that content is design and design is content, the book begins with content strategy, including editing a body of work, so that a photographer’s web presence is a true, brand-focused calling card. Combining design fundamentals and concepts with DIY approaches alongside recommendations and steps for choosing a website solution, this book provides photographers and students with a focused resource for building a solid web presence. Includes interviews with industry professionals.