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Web Usage Mining Techniques and Applications Across Industries

Editat de A. V. Senthil Kumar
en Limba Engleză Hardback – 28 iul 2016
Web usage mining is defined as the application of data mining technologies to online usage patterns as a way to better understand and serve the needs of web-based applications. Because the internet has become a central component in information sharing and commerce, having the ability to analyze user behavior on the web has become a critical component to a variety of industries. Web Usage Mining Techniques and Applications Across Industries addresses the systems and methodologies that enable organizations to predict web user behavior as a way to support website design and personalization of web-based services and commerce. Featuring perspectives from a variety of sectors, this publication is designed for use by IT specialists, business professionals, researchers, and graduate-level students interested in learning more about the latest concepts related to web-based information retrieval and mining.
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Specificații

ISBN-13: 9781522506133
ISBN-10: 1522506136
Pagini: 450
Dimensiuni: 221 x 286 x 29 mm
Greutate: 1.32 kg
Editura: INFORMATION SCIENCE REFERENCE