Webvertising: The Ultimate Internet Advertising Guide: XHOTT Guide
Editat de SCN Education B.V.en Limba Engleză Paperback – 20 noi 2013
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Specificații
ISBN-13: 9783322867957
ISBN-10: 3322867951
Pagini: 272
Ilustrații: X, 261 p.
Dimensiuni: 170 x 244 x 14 mm
Greutate: 0.44 kg
Ediția:Softcover reprint of the original 1st ed. 2000
Editura: Vieweg+Teubner Verlag
Colecția Vieweg+Teubner Verlag
Seria XHOTT Guide
Locul publicării:Wiesbaden, Germany
ISBN-10: 3322867951
Pagini: 272
Ilustrații: X, 261 p.
Dimensiuni: 170 x 244 x 14 mm
Greutate: 0.44 kg
Ediția:Softcover reprint of the original 1st ed. 2000
Editura: Vieweg+Teubner Verlag
Colecția Vieweg+Teubner Verlag
Seria XHOTT Guide
Locul publicării:Wiesbaden, Germany
Public țintă
ResearchCuprins
1: An Introduction to Online Advertising.- Why Internet Advertising?.- Internet Advertising.- It’s an Ad, Ad World.- Webvertising in an Accidental Industry.- Advantages and Disadvantages of Advertising on the Web.- BJ Webvertising Marketing Guide.- 2: Online vs Traditional Marketing.- Channel One Banner Advertising Report.- Executive Summary: The State of One to One Online.- Web-based Sales: Defining the Cognitive Buyer.- Interactive Relationship Marketing.- 3: Optimizing an Online Campaign.- How Internet Advertising Works.- It Pays To Advertise. Effects of Business-to-Business Advertising on Decision-Makers: Results of Recent Research.- The Seven Steps to Successful Direct Marketing.- Exploding the WEB CPM Myth.- What Advertising Works?.- Increasing Advertising Effectiveness on the Web.- Justifying the Web for Your Business.- Collection of DrNunley.com Marketing Articles.- 4: Ways to Measure.- Counting “Hits” Not Best Measure Of Web Success.- The Dirty Truth About Click Throughs.- On-Line Advertising Campaign Measurement: How Cached Impressions and Varying Ad Serving Technologies Affect Reporting and Performance.- Banner advertising more effective than tv or radio in luring web shoppers, according to Andersen Consulting survey.- 5: Tips.- 9 Ways to Write Sure-Selling Ads.- 10 Tips to More Effective Banners.- 6: Webvertising In-Depth.- Designing Catchy, Effective Banner Ads.- The Bigger Picture — Free Vs. Paid Advertising.- Technical White Paper: Advertising on the Web.- Generate and Tracking Response to Promotional E-mail.- Why E-Mail Lists Have Come of Age.
Notă biografică
The Publishing department of SCN Education was founded in 1998 and has built a solid reputation with the production of the HOTT Guide series. In their research activities for the HOTT Guide series they have established a broad network of IT-specialists (leading companies, researchers, etc) who have contributed to the books.
Textul de pe ultima copertă
It is clear that the costs, strategies and effectiveness of Internet marketing differ greatly from conventional marketing. This book contains a wide range of white papers and case studies written by specialists, which inform you on how to exploit the new advertising trend. The information details the best strategies and will save you a great deal of time and money.
Caracteristici
The ultimate handbook on online advertising