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Werbung mit Behinderung: Edition Medienwissenschaft

Autor Martin Eckert
de Limba Germană Paperback – 28 feb 2014

People with disabilities largely do not appear in commercial advertisements. This can be perceived from the perspective of those affected as an act of stigmatization, however is justified from the perspective of advertisers by the fear of negative consumer reactions. Yet to what extent are these concerns still relevant? Martin Eckert's sociological study on this innovative topic takes up the challenge to empirically analyze a virtually invisible phenomenon. In so doing, he connects the perspectives of advertising and media impact with highly topical issues in disability studies, in science as in society.

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Specificații

ISBN-13: 9783837625370
ISBN-10: 3837625370
Pagini: 353
Dimensiuni: 148 x 225 x 27 mm
Greutate: 0.54 kg
Editura: Transcript Verlag
Seria Edition Medienwissenschaft


Notă biografică

Martin Eckert (Dr. phil.), Soziologe und langjähriger wissenschaftlicher Mitarbeiter an der Professur für Konsum- und Kommunikationsforschung, hat an der Universität Trier promoviert. Zu seinen Schwerpunkten in Forschung und Lehre zählen Mediensoziologie, Soziologie der Behinderung, Soziologie der Werbung und Konsumsoziologie.