With dozens of national surveys, hundreds of Instant Response' dial focus groups, thousands of hours of face to face interviews with over 25,000 people and telephone polls with over one million Americans, Luntz has had an unprecedented perch above the bedrooms, the living rooms, the boardrooms, the conference rooms, the operating rooms and the classrooms of America. From kissing booths to voting booths, he has watched and assessed the US's habits, interests, hopes and fears.'