Gain a competitive edge by knowing what great looks like in leadership, strategy, marketing, innovation, and professional development. Every day, successful individual contributors are rewarded by being thrust into general management roles. Even those lucky enough to have earned a Masters in Business Administration are ill prepared for the daily challenges that await them. Newly minted leaders need a set of best practices and lessons learned to guide them to excellence. "What Great Looks Like: Leadership Best Practices for General Managers" delivers practical advice drawn from stories spanning academia, nonfiction business literature, and popular media.