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What is e–business? – How the Internet Transforms Organizations

Autor LI Feng
en Limba Engleză Hardback – 20 aug 2006
What Is E-Business? provides a thorough and reflective introduction to business strategies for the Internet world. Based on fifteen years' teaching experience, Feng Li takes the reader through the vast range of topics and issues surrounding e-Business such as:

  • New technologies and new business environment as the context for e-Business.
  • New strategies and business models developed in response to the internet and related technologies.
  • Organizational innovations necessary in order to implement and manage e-Business strategies.

The book will also explore the transformation of various industries, including banking, the music industry, e-tailing, the telecoms industry, and e-public services; and emerging issues such as privacy, security, identity and presence in the cyber world, Internet marketing, legal, regulatory, social and political issues.

Students and teachers alike will welcome this coherent, well-tested text, with its student-friendly case examples, questions and summaries. What Is E-Business? is supported by online lecturer and student resources, available at www.blackwellpublishing.com/fengli.

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Specificații

ISBN-13: 9781405125574
ISBN-10: 1405125578
Pagini: 264
Dimensiuni: 179 x 248 x 22 mm
Greutate: 0.64 kg
Editura: Wiley
Locul publicării:Chichester, United Kingdom

Public țintă

students of e–business, innovation and strategic management

Notă biografică

Feng Li is Chair of E-Business Development at the University of Newcastle upon Tyne Business School.

Descriere

* A coherent introduction to e-business. * Integrates the vast range of relevant topics and issues within a clear theoretical framework. * Written by an author with fifteen years' experience of teaching the subject. * Allows students to understand and interpret the new developments that are taking place.