A good sentence stops someone in their tracks. It surprises. It makes people think. In today's age of information overload and short attention spans getting a point across is consequently more difficult and more important than ever. WHAT IS YOUR SENTENCE will transform the reader's ability to communicate directly, quickly and concisely as well as providing the background theory behind the psychology of communication. Crammed full of practical exercises and real life examples, Mimi Goss describes how to distil a message into one sentence that will grab the listener's attention.