Why giving your partner more of what they want, will give you more of what you need If he would just help me more, I wouldn't be so irritable.....If she would just stop nagging me and telling me what to do I would probably help her more..." "If he gave me more romance and affection I would give him more sex...If she gave me more sex I'd give her more romance and affection..." "Why should I make an effort when he/she isn't giving me what I want?" In a ground breaking approach to solving relationship issues, "What's in it for me?" shows you how everyone is on a journey to pursue pleasure and avoid pain, not just physically, but emotionally too. Behind every decision we make and action we take, we are all asking ourselves the question: 'what's in it for me?' The unknown secret most successful couples hold is a deeper understanding of how the 'what's in it for me' factor contributes to relationship conflict and how to use this knowledge to solve arguments and let go of resentment. "What's in it for me?" will teach you how to get inside yours and your partner's head to understand how both of you think and to understand the beliefs that drive you to behave or act the way you do. With this in depth understanding you will very clearly see that in order to get more of what you want in your relationship, you have to give your partner more of what they need. It's the highroad less traveled and goes against everything you want to do when faced with conflict but 'what's in it for me' promises to enlighten you to the reality of the true thinking behind relationship conflict and how to use this information to communicate, negotiate, and compromise more effectively. The answer to relationship success is not to give up or give in - It's to GIVE MORE.