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What's the Message? de Edouard Gruwez

What's the Message?

Autor Edouard Gruwez
en Limba Engleză Paperback – 21 iun 2024
Presentations. Reports. Pitches. Interviews. Whatever the medium, you need to understand the information quickly.
Whats the Message? uses the Prepare-Shape-Articulate model, youll be able to think, communicate and decide more effectively. Not only does it make complex things clear and simple, youll stop the information overload with fewer emails and documents and improve working relationships.
  1. Think of specific People to focus your mind
  2. Define a Purpose to know where youre heading
  3. Plan a Process or to optimise your reflection and time
  4. Structure your ideas for simplicity and logic (slow thinking)
  5. Find Story-handles that engage us (fast thinking)
  6. Articulate to attract attention and stimulates comprehension
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Specificații

ISBN-13: 9781292330051
ISBN-10: 1292330058
Pagini: 224
Editura: Pearson Education

Notă biografică

Edouard Gruwez has almost 30 years of professional experience as senior manager in Communications, HR, marketing and strategy for Volvo, GM and Ogilvy. Edouard is currently Managing Director of Ogilvy Internal Communications and founder of 'To The Point at Work'. He is consultant to many international corporations and public authorities such as AstraZeneca, Barco, Bayer, BASF, BNP Paribas Fortis, Carrefour, Cleary Gottlieb, Danone, Deutsche Bank, Euroclear, ING, Kantar TNS, Roche, Sanofi, UWV.