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What She's Not Telling You: Why Women Hide the Whole Truth and What Marketers Can Do about It de Mary Lou Quinlan

What She's Not Telling You: Why Women Hide the Whole Truth and What Marketers Can Do about It

Autor Mary Lou Quinlan Jen Drexler, Tracy Chapman
en Limba Engleză Paperback – 31 oct 2009

Vezi toate premiile Carte premiată

Axiom Business Book Awards (2010)
An exploding number of brands depend on female customers for their bottom line. This title looks at why women hold back the information that marketers and businesses need to build successful products. The author gives her expert advice on how to uncover what women really believe and buy.
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Specificații

ISBN-13: 9780982393802
ISBN-10: 0982393806
Pagini: 170
Dimensiuni: 141 x 203 x 13 mm
Greutate: 0.26 kg
Editura: Just Ask a Woman
Locul publicării:New York, NY

Descriere

Get ready to hear the whole truth about the Half Truths that can undermine your best-laid plans with women. For the past decade as partners in the powerhouse consultancy Just Ask a Woman, Mary Lou Quinlan, Jen Drexler, and Tracy Chapman have been changing the way marketers listen to women. In this book they share their best Power Listening strategies, honed during their groundbreaking work on behalf of global leaders in dozens of industries. They will save you from wasted research and marketing mistakes before it's millions of dollars too late. In this provocative, tell-all book, you will learn how to detect women's hidden Half Truths and to dig deeper
to the Whole Truths that drive brand leadership, relevance, and growth.
Inside you'll find
[[ The five key motivators that drive women's Half Truths and how to overcome them
[[ Compelling cases of Whole Truth marketers (and those shortchanged by Half Truths)
[[ Techniques to break Half Listening habits that sabotage Whole Truth insights

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