During his 41 months of unemployment, Kenneth Hitchner helped start the nation's first unemployment community. As a volunteer executive director at the Professional Service Group of Central New Jersey (PSGCNJ), he would have new members come up to him and say, I've got a problem. They would add, I just lost my income and health care. And he'd say with a straight face, That's not a problem. They would look at him dumbfounded. This book covers his response to that burning feeling you endure when you realize the cavalry isn't coming to save you, which he learned from his journey with long-term unemployment. Kenneth Hitchner knows how to make people, and their brands, look appealing by solving their problems with communication tactics. His own bout of unemployment motivated him to leverage his own teachings, which are delivered to you in What The Hell Is Unemployment? His PR formula is quite simple: revenue, relationships and revenue.