What They Don't Teach You At Harvard Business School
Autor Mark H. McCormacken Limba Engleză Paperback – 30 iul 2014
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Specificații
ISBN-10: 1781253390
Pagini: 256
Dimensiuni: 124 x 194 x 20 mm
Greutate: 0.21 kg
Ediția:Main
Editura: Profile
Colecția Profile Books
Locul publicării:London, United Kingdom
Notă biografică
Mark McCormack was named by Sports Illustrated as 'the most powerful man in sports'. A college golfer, he worked at a Cleveland law firm when he began representing a young unknown named Arnold Palmer. A host of sports celebrities in golf, tennis and other areas followed and today IMG represents a wide array of events and players ranging from the Nobel Foundation to Wimbledon, Rod Laver to Tim Henman and Arnold Palmer to Tiger Woods.
Recenzii
Mark McCormack's book is a revelation
The undisputed king of sports marketing
The most powerful man in sport
He was a genius when it comes to sports marketing
Descriere
Mark McCormack, dubbed 'the most powerful man in sport', founded IMG (International Management Group) on a handshake. It was the first and is the most successful sports management company in the world, becoming a multi-million dollar, worldwide corporation whose activities in the business and marketing spheres are so diverse as to defy classification. Here, Mark McCormack reveals the secret of his success to key business issues such as analysing yourself and others, sales, negotiation, time management, decision-making and communication. What They Don't Teach You at Harvard Business School fills the gaps between a business school education and the street knowledge that comes from the day-to-day experience of running a business and managing people. It shares the business skills, techniques and wisdom gleaned from twenty-five years of experience.