#1 NATIONAL BESTSELLER Featuring a new foreword byAri Emanuel and Patrick Whitesell
Mark H. McCormack, one of the most successful entrepreneurs in American business, is widely credited as the founder of the modern-day sports marketing industry. On a handshake with Arnold Palmer and less than a thousand dollars, he started International Management Group and, over a four-decade period, built the company into a multimillion-dollar enterprise with offices in more than forty countries.
To this day, McCormack s business classic remains a must-read for executives and managers at every level, featuring straight-talking advice you ll never hear in business school. Relating his proven method of applied people sense " "in key chapters on sales, negotiation, reading others and yourself, and executive time management, McCormack presents powerful real-world guidance on
the secret life of a deal
management philosophies that don t work (and one that does)
the key to running a meeting and how to attend one
the positive use of negative reinforcement
proven ways to observe aggressively and take the edge
and much more
Praise for "What They Don t Teach You at Harvard Business School "
""
Incisive, intelligent, and witty, "What They Don t Teach You at Harvard Business School "is a sure winner like the author himself. Reading it has taught me a lot. Rupert Murdoch, executive chairman, News Corp, chairman and CEO, 21st Century Fox
Clear, concise, and informative . . . Like a good mentor, this book will be a valuable aid throughout your business career. Herbert J. Siegel, chairman, Chris-Craft Industries, Inc.
Mark McCormack describes the approach I have personally seen him adopt, which has not only contributed to the growth of his business, but mine as well. Arnold Palmer
There have been what we love to call dynasties in every sport. IMG has been different. What this one brilliant man, Mark McCormack, created is the only dynasty ever over all sport. Frank Deford, senior contributing writer, "Sports Illustrated""