Everyone and their mother is online and using social media. What about those that aren't interested? Kerry Rego is the leading social media consultant in Sonoma County, CA and wrote this book with that audience in mind. These individuals and business owners doubt the value of digital media, don't want to use online tools, but need to understand the risks of inaction when it comes to their reputation. Kerry's specialty is helping everyday people navigate and understand the confusing world of new media. Her book is easy to understand, non-threatening, and covers: the meaning of reputation management, risks and liabilities, the effect digital resources have on how business is being conducted today, how even the most basic online tools are useful in maintaining a positive reputation, managing a brand crisis online, legal issues, privacy and communication policies, an Action Item list to get a damaged reputation upgraded, and a simple Strategy to keep it clean with minimal effort and cost. Reputations are being exalted and smeared online every single day and this book arms people with the tools to protect their name.