What Your Employees Need and Can't Tell You

Melina Palmer is founder and CEO of The Brainy Business, which provides behavioral economics consulting to businesses of all sizes from around the world. Her podcast, The Brainy Business: Understanding the Psychology of Why People Buy, has downloads in over 160 countries and is used as a resource for teaching applied behavioral economics for many universities and businesses. Melina obtained her bachelor's degree in business administration: marketing and worked in corporate marketing and brand strategy for over a decade before earning her master's in behavioral economics. She has contributed research to the Association for Consumer Research, Filene Research Institute, and runs the Behavioral Economics & Business column for Inc Magazine. She began teaching applied behavioral economics through the Texas A&M Human Behavior Lab in fall 2020. Her first book on the subject, What Your Customer Wants and Can't Tell You, was published in May 2021.

Contents Part I: Big Plans and Micro-Moments

• Chapter 1: Culture, Change, and the Brain
• Chapter 2: Unlocking the Secrets of the Brain
• Chapter 3: Change Is All About You
• Chapter 4: And...It Has Nothing to Do with You

Part II: Roadblocks and Tools

• Chapter 5: Calming the Elephant
• Chapter 6: I'm Not Biased
• Chapter 7: Three Weeks? We'll Do It in Two!
• Chapter 8: Questions? Concerns? Good. Let's Get Started.
• Chapter 9: Status Quos and Shortcuts
• Chapter 10: We Tried That, It Doesn't Work
• Chapter 11: I Want to Do My Own Research
• Chapter 12: He Always Meets His Goals, Just Do What He Does
• Chapter 13: Us vs. Them
• Chapter 14: He's Out to Get Me, I Know It.
• Chapter 15: That's Not Fair!
• Chapter 16: Late Again? She's So Disrespectful

Part III: Leading Through Change

• Chapter 17: Where Are We Going?
• Chapter 18: It's Not about the Cookie
• Chapter 19: Where's the Fun?
• Chapter 20: Application and Final Thoughts