There is little communication amongst business owners about what to do or not to do when running a business. There are magazines and seminars, and even some good consulting firms. Advice is readily available for most owners and business executives but it comes with a price and is often too late to provide the most cost effective benefit to the company or its employees. Over the years of studying and watching business activity in hundreds of companies, large and small, public and private, there is a common model that describes them all in basic structure. The dominance of the elements of the model will vary by customer type, market areas, nationality, governance, degree of capitalization, to name a few risk and stress factors, but all in all the model that is described in this book will fit every company. The author has donated this model to his readers. The book is fiction. The story is very real. The story was developed around explaining the model and how it can be used to provide insight into how the business works. Just trying to maximize profits does not assure survival. In fact, building revenues could also more be dangerous. There are a number of common threads in failed companies. The most predominant is the lack of accountability to performance standards for the employees. The book describes many more. Enjoy