Health care in America is and will continue to be a big problem and a controversial topic without any real solutions. Health maintenance, disease prevention and acute and chronic care are ever changing in the electronic media environment. As personalized medicine is on the horizon many patients have no access to expensive treatments. The American Health Care Industry does not provide sufficient guidance and education to help patients to chose between care and treatment options. The author of this book, a doctor, challenges the belief that industry standards and practices can be meaningfully regulated by the industry.The role of the physician as a truth teller in an environment of fragmented care is now more important then ever.