Maybe it was baseball season, with its many Sunday practices, which caused a normally committed family to miss church... only they didn't return when the season ended. For another family, it was the dance recital with its accelerated rehearsal schedule, which was "only temporary..." but their return attendance was sporadic before it became non-existent. What's the greatest crisis among churches today? Janine McNally, author of When You See Fireflies, contends it's our lack of understanding of Generation Alpha. Children and families are leaving the church in droves, for "greener pastures" but in fact, is a very dark world. Nearly three out of every four teens who have grown up in the church have left, and thousands more will join their ranks this week. While our message must never change, our methods and strategies must keep pace with the changing culture. Past successful programs do not automatically translate into effectiveness today. The perception is that church is no longer relevant and many are disillusioned with the hypocrisy and politics. Our troubled world reflects issues which we have faced for centuries but with technology and social media, they have resurfaced with an unstoppable force. Parents want the church's help. This book addresses the personal, practical, biblical, and theological issues surrounding this crisis. We must do something before we lose an entire generation.