From Bridgewater Associates to Netflix, some of North America's largest companies admit to being heavily influenced by concepts from pro sports. So what do they know that other organizations don't? The answer is simple: people innovation is the new competitive advantage. Through in-depth interviews and meticulous research, Where Others Won't dives deeper than ever before into professional sports from around the world to uncover over 50 easily implementable people strategies to help you win. Whether it's recruitment, leadership, culture or high-performance, sports has been quality-testing people strategies for decades. You'll hear first-hand accounts from executives, coaches and players, including Southampton president Ralph Krueger, former Denver Broncos general manager Ted Sundquist, Utah Jazz coach Igor Kokoskov, former Green Bay Packer Na'il Diggs, former Sunderland and Burnley captain Steven Caldwell, former Richmond leader Daniel Jackson, NCAA soccer coach Gary Curneen, and Paris St-Germain defender Ashley Lawrence. Are you willing to look where others won't?