The standout feature of the 2022 Australian Census results was the steep decline in the number of people claiming a church / Christian religious affiliation. It has dropped to 50% of the population. The numbers are now almost equally matched by people opting for 'No Religion' in their Census return. The situation is now at a level where it cannot be 'explained away,' and the programs devised to change the outcomes have not been effective. Who Cares? reflects Robin Trebilcock's fifty years of wrestling with this issue as a minister of the Uniting Church. Robin's, research, experimentation and experience gained through his ministry in a wide range of social contexts has helped him to identify the cultural influences driving the decline and what can be done to counter them. The Christian church is not the only social institution in Western culture that is in decline. The Federal and State election results revealed a radically different political movement - the Teal Independents and the Greens - now successfully challenging the major parties. A first glance this seems to show enough similarities to suggest that there may be a wider market for Who Cares? than de-churched and un-churched.