Personal branding is a strategy you formulate, not only to make a first impression, but to guide your thoughts, words, and actions towards your target audience. Your target audience is a group of people you want to establish a positive relationship with through your authentic-self and by branding that authentic self into something that is marketable, so that you can sell the products and services you have to offer to this market. Personal branding is about building solid relationships for long-term success and finding your niche in the marketplace where you can excel based on your values, knowledge, skills, abilities, and experience. It is not something that happens overnight, and it takes some planning and hard work to build a personal brand. But, it is well-worth the time and effort spent for reaching your ultimate goals in life.