Who gets the business, and how it is gotten impacts our culture and everything that happens to us. We live in a unique age of disinformation, where everything we require to keep us out of jams is masked in secrecy. Now, is the only time to change direction by taking control of how we actively think about getting the business This book will provide both businesses and consumers with an understanding that there is a better way to do business. Only through the power of the customer can we: . Stop companies from causing great harm . Prevent a flu pandemic . Avoid the manipulation of our reasoning . Transform how companies think . Redesign the business structure . Grow profitable sales . Keep corporations healthy . Program "What Is" to "What Is Possible" . Change America's business plan . Influence the global economy . Get the business we want