Calling all sales professionals and sales leaders... Who's doing who the favour? gives an exciting and fresh insight into what it takes to be a successful sales person in today's world. It's time to put less emphasis on complex sales models and confusing questioning techniques. Instead, focus on some guiding principles that generate great client interaction and engagement, such as who is doing who the favour when you meet a client and the importance of aligning your sales approach to the client's mindset. This book is a series of short, punchy and often entertaining anecdotes providing numerous tips and techniques that will give you a distinct sales advantage. It's easy to read and even easier to implement into your daily sales approach. James Bacon is a renowned sales trainer and sales practitioner that consults to some of the world's best known organisations. Of note is his work with the world's largest internet company over the past six years, where he has trained and coached their sales teams in over 19 countries