KEY SELLING POINTS
More than ever, Diversity, Equity and Inclusion have become integral themes
both in sports and building community. The book creators also created Pride
Tape, which has over the last 6-1/2 years become one of the more popular
visual symbols for the NHL's Hockey is for Everyone initiative. It has been able
to welcome everyone to the sport they love, without even using words. We have
witnessed and taken part in creating more inclusive communities ? starting with
our community sports arenas.


The strong partnership that the book creators have developed with the National
Hockey League and all 32 of its clubs, as well as the legion of global ambassadors
for Pride Tape, have already provided a groundswell of support for the Hockey is
for Everyone book series. The book creator has become a valued contributor to
the NHL's pride and inclusivity initiatives for the last five years. The partnership
between the NHL and Pride Tape is based on respect and trust. Both parties are
committed to using their media outlets to promote Who's Hockey?


Each book will showcase all 32 NHL club logos, along with a message from hockey
stars supporting the messages and themes the books support. Who's Hockey?
includes a foreward by Hockey Hall of Famer, Pat Lafontaine. The promotion of
Who's Hockey? will be supported by hockey figureheads around the globe who
have also been supportive of Pride Tape. They include NHL alumni and current
players as well as female Olympian hockey players.


THE NHL's declaration of principles


Playing hockey not only helps you develop skills and a love of the game, it's a great
way to build character and learn important life lessons.
Here are eight principles to help you be a great teammate and friend. When you read
the book again, try to spot them. Who is a great team player? Who never gives up?
Who welcomes new friends?

• Acceptance
• Courage
• Humility
• Integrity
• Passion
• Perseverance
• Respect
• Teamwork

The game of hockey helps to improve lives and strengthen communities
around the world. Living these principles promotes a healthy, balanced, and
enjoyable experience for all, and inspires impactful service on and off the ice.


Publicity Events


Who's Hockey has planned various on concourse product activations throughout the NHL with the first event scheduled in Vancouver on November 21, 2022 versus the Vegas Golden Knights.


The official launch event will be held at the NHL Head Office team store in NYC on December 8, 2022. This event will include the official opening of their outdoor skating rink in Hudson Yard. The New York Rangers, New York Islanders and New Jersey Devils will be inviting kids from their childrens' program.


Other events to follow.