The World Cup starts in June 2010, and the nation will be going football crazy - packed with 1000 questions, this is the perfect quiz book for any football fan. Backed by a massive consumer promotion with the drinks brand behind Kronenbourg, Fosters, John Smiths and Strongbow. The promotion will be on pack in every supermarket in the UK with 85% household penetration and over 56 million multipacks. Consumers will call a number on the pack and listent to Chris Tarrant ask Football Millionaire questions for a chance to play at Elstree for real - and a 1 million pound jackpot.