Creativity and applied innovation are success tools used by top performing business owners, professionals, and leaders. This skill provides a competitive edge in this global market. A wise man once told me, "My ability to earn would be directly dependent on my ability to 'creatively' solve client problems and to help people make better decisions." I've taken his words to heart and worked diligently to make what I provide connect in my writing and client engagements As committed business owners and professionals, we are paid for our ability to creatively solve our client's problems by providing services or products. As innovative leaders, managers, owners, sales professionals, or even association executives, 'creativity' and/or innovation is our stock-in-trade as we serve and solve our numerous client and membership needs. The tools, tips, and techniques shared in 'Why Didn't I THINK of That?' can be applied in at least three directions: Problem-solving and decision making Strategic planning for business and career enhancement Tapping your inner genius or Creative S.O.U.L. These creativity tools are 'essential' in helping you birth your dreams or in solving perplexing problems for your clients/customers and/or members you encounter. They can better help you form, train, and lead your teams. They can help you become more profitable, productive, and successful. Why Didn't I THINK of That? The creative power of Ideas at Work can be your guide to enhanced success in life, sales, business and of course, more innovative leadership.