The Book Thousands of Trade Contractors Will Want by Their Sides.Trade contractors excel at mastery of their specific crafts. The plumber, the electrician, the carpet installer, the home builder...all these and the many other contractors and subcontractors servicing America's homes and businesses know the technical aspects of their craft inside out.But their knowledge of business systems often lags. Too many of them fail when it comes to understanding how to manage cash, use telemarketing techniques to get new business, minimize their inventories, and the dozens of other business techniques that spell the difference between success and failure.The Business Doctor's book Why Trade Contractors Fail and How to Prevent It, subtitled A Handbook of Financial, Operations, and Marketing Procedures to Help Trade Contractors Succeed addresses those issues. It attacks specific problems that contractors face. Most books addressing this market are too academic and excessively focused on theory. This one is hands-on practical, the way blue collar contractors understand it and like it.