Is your website sitting there, doing nothing for you in spite of all your efforts? Many, many bloggers and small business owners out there have the same problem. This is a complete guide, written by a digital business analyst & product developer who has helped large and small companies understand how to get a return on their digital efforts. Learn how to make your content, site design, email and marketing strategy all point to at least some monetary return -- and potentially a large return. This book teaches you how successful site owners think about business models including advertising, affiliate marketing, professional office promotion, subscription sales and more. Also includes great tips on how to deal with a site designer, understand online lingo, golden rules of online success and a list of the 10 worst online mistakes to avoid. The "non-techie's" bible on how to get something back from all your online efforts.