Wicked Strategies: How Companies Conquer Complexity and Confound Competitors

In business, some problems are so complex, intractable and threatening to organizations-or entire industries-that they are best described as wicked. These problems appear to be unsolvable and they render traditional analytical tools of strategy virtually impotent.

Wicked Strategies offers a comprehensive framework for identifying, responding to and profiting from wicked problems. John C. Camillus, drawing on detailed, real-life examples from companies across the globe, has skillfully woven together the analytical techniques, processes and organizational designs that will enable managers to navigate a disruptive marketplace. His feed-forward framework for fashioning wicked strategies empowers firms to presciently transform their business models before they are made obsolete by the competition. Wicked Strategies is a practical and evocative guide that demonstrates how business leaders can profitably capitalize on unknowable futures.