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Winners Take All - The 9 Fundamental Rules of High Tech Strategy

Autor Tony Seba
en Limba Engleză Paperback – 19 sep 2006
'Winners Take All' is about building a product and a company into a winner. Written by Tony Seba, a high tech entrepreneur and Stanford University lecturer, this book is an easy-to-read guide to the strategies, tools, templates, and step-by-step implementation frameworks that recent Silicon Valley winners have used to achieve market leadership. Seba, who teaches entrepreneurship and strategic marketing looked at recent winners like Google, Symantec, Netflix, Apple, Craigslist, Salesforce, and compared them to the competition (Yahoo, McAfee, Sony) in order to learn what differentiated these companies He found 9 really simple rules that winning companies can follow. To test the 9 Rules's predictive power, the author published two portfolios. 18 months later the results were compelling: 80% of the '9 Rules' companies beat the market and the portfolio had a 57% return (details: www.tonyseba.com). Winners Take All is refreshingly free of buzzwords and consultant-speak.
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Specificații

ISBN-13: 9781847289537
ISBN-10: 1847289533
Pagini: 264
Dimensiuni: 229 x 152 x 15 mm
Greutate: 0.39 kg
Editura: Lulu
Colecția Lulu.com
Locul publicării:United Kingdom