Winning the Room with the Winning Pitch
Autor Jonathan Peaseen Limba Engleză Paperback – 23 noi 2023
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Specificații
ISBN-13: 9781684811229
ISBN-10: 1684811228
Pagini: 224
Ilustrații: No
Dimensiuni: 216 x 140 x 25 mm
Greutate: 0.32 kg
Editura: Yellow Pear Press
ISBN-10: 1684811228
Pagini: 224
Ilustrații: No
Dimensiuni: 216 x 140 x 25 mm
Greutate: 0.32 kg
Editura: Yellow Pear Press
Notă biografică
Jonathan Pease (JP) is a highly respected Creative Director and communications expert with over 25 years in the marketing industry. After starting his career at the world-famous agency at BBDO, he returned to Australia in 2003 to found, grow, and sell Tongue, now trading as the Australian office of top global agency, AKQA.
These days, JP runs the marketing consultancy Delorean, is the Publisher of Oyster Magazine, and is the Chief Creative Officer at Overheard. JP also writes and directs feature films, ads, and other content, and was even awarded Best Director for his short film, Two Bites, at the Sanctuary Cove International Film Festival in 2018. A philanthropist, JP is a founding member of Australia's leading investment conference, Sohn Hearts & Minds, which has donated $30M to medical research and set up an associated investment fund, HM1 (now valued at +$1BN). During his career, JP has worked with some of the most influential global brands, including Nike, Disney, Coca Cola, Chanel, and M&M Mars, spoken at events such as Vivid Sydney and REMIX, has been featured on Australia's Next Top Model, and has worked with speakers to refine their eight minute pitches, including Ray Dalio, Dan Ariely, Howard Marks, Mike Cannon-Brookes, and Andrew Denton.
The Indelible Pitch is JP's debut book. He received his Master of Business from Sydney University and his bachelor's degree in Marketing from the University of Technology Sydney / AdSchool. He currently lives in Australia, dividing his time between Sydney and Byron Bay with his wife Maddison and their four children?Kingston, Ripley, Ocean and Lumi.
These days, JP runs the marketing consultancy Delorean, is the Publisher of Oyster Magazine, and is the Chief Creative Officer at Overheard. JP also writes and directs feature films, ads, and other content, and was even awarded Best Director for his short film, Two Bites, at the Sanctuary Cove International Film Festival in 2018. A philanthropist, JP is a founding member of Australia's leading investment conference, Sohn Hearts & Minds, which has donated $30M to medical research and set up an associated investment fund, HM1 (now valued at +$1BN). During his career, JP has worked with some of the most influential global brands, including Nike, Disney, Coca Cola, Chanel, and M&M Mars, spoken at events such as Vivid Sydney and REMIX, has been featured on Australia's Next Top Model, and has worked with speakers to refine their eight minute pitches, including Ray Dalio, Dan Ariely, Howard Marks, Mike Cannon-Brookes, and Andrew Denton.
The Indelible Pitch is JP's debut book. He received his Master of Business from Sydney University and his bachelor's degree in Marketing from the University of Technology Sydney / AdSchool. He currently lives in Australia, dividing his time between Sydney and Byron Bay with his wife Maddison and their four children?Kingston, Ripley, Ocean and Lumi.
Cuprins
Contents Foreword
- Chapter 1 ? Introduction
- Chapter 2 ? Taking Control Early
- Chapter 3 ? Putting Your Audience on Notice
- Chapter 4 ? A Fresh Look at Eye Contact
- Chapter 5 ? Reading the Room
- Chapter 6 ? Pacing, Pausing and Timing
- Chapter 7 ? Body Language and Movement
- Chapter 8 ? Getting Them Talking
- Chapter 9 ? Voice Modulation
- Chapter 10 ? Gear Changing
- Chapter 11 ? Throwing High Balls
- Chapter 12 ? Creating Chemistry
- Chapter 13 ? Setting the Moral
- Chapter 14 ? Eradicating Small Talk
- Chapter 15 ? Gotta Get Physical
- Chapter 16 ? Tight Loose
- Chapter 17 ? PERP
- Chapter 18 ? Sign posting
- Chapter 19 ? Build Back
- Chapter 20 ? Drumroll
- Chapter 21 ? Windy Road
- Chapter 21 ? People Are Pattern Makers
- Chapter 22 ? Move the tone of the room
- Chapter 23 ? Say More with Less
- Chapter 24 ? Overselling (How to Stop Being Needy)
- Chapter 25 ? Generosity Matters
- Chapter 26 ? Rehearsing
- Chapter 27 ? Conclusion