"Winning with AB32" was recently featured in the Nov. 15th issue of the Pacific Coast Business Times in an article by Stephen Nellis. California's AB32 is not friendly to businesses. However, within this law there will be Winners and Losers. It's not about hugging trees, it's about increasing your profits and growing your business. The real Winners will be the businesses with enough vision to set goals well beyond the AB32 requirements, and then monetize the reductions. That's the key to winning. They will sell the reductions as offset credits to other businesses in California to create a new revenue stream for themselves. These businesses will quickly learn that by executing a successful program just once, they can create recurring CO2 offsets that can be monetized year after year. The Losers will stand in line to buy these offsets, and once the game gets going, it will be too late for them to do much of anything else. The Winners will be all too happy to sell them their salvation. Legislation and regulations come and go, but "saving money never goes out of style." The businesses that choose this strategy are the real Winners. And you can take that to the bank.