This book reflects the changing modalities of Hindu nationalist organizing among women and youth. It provides unique insights into how this immensely powerful political formation has been able to preside over a massive network of grassroots organisations among most segments of Indian society and capture national power. Chapters explore the techniques the RSS, VHP and BJP employ and the messages they convey about masculinity, femininity, and LGBTQ communities, and analyze contrasting forms of women's activism in defending and opposing Hindu nationalism. This book contributes to the global literature on the gender dimensions of rightwing politics. By exploring why women advance the agenda of the Hindu Right despite its conservative views on gender and sexuality, the book makes an important intervention in feminist and women's studies scholarship.