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Women in Greek Advertisements in the 1960s

Autor Johannis Tsoumas
en Hardback – 30 iun 2019
Between the poles of the Cold War era's sales promotion standards, print advertising thrived in Greece in the 1960s, particularly as it related to female consumption. What are the similarities between American women as protagonists in the world of advertising and women as consumers in 1960s Greece?
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Specificații

ISBN-13: 9781527533820
ISBN-10: 1527533824
Pagini: 173
Dimensiuni: 148 x 212 mm
Editura: Cambridge Scholars Publishing